JIMI HENDRIX to Be Immortalized by MCFARLANE TOYS

Experience Hendrix L.L.C., the family company dedicated to the preservation and promotion of the Jimi Hendrix legacy has joined forces with McFarlane Toys to create a collectible figure of Jimi Hendrix. Working to keep the spirit of Jimi alive through music, education and community involvement, Experience Hendrix sees this venture as an opportunity to create a tangible memento for Hendrix enthusiasts to enjoy. The figure is to be released in November 2003, 37 years after the formation of the JIMI HENDRIX EXPERIENCE in London on Oct. 12, 1966. The release also comes in celebration of what would have been Jimi's 61st birthday, Nov. 27.

This beautifully rendered and intricately detailed, six-inch action figure will come in a deluxe box set and a standard blister pack. The box set includes a replica of Jimi's six-string guitar and a custom base, memorializing Jimi's iconic stage presence at the historical Woodstock concert in August of 1969. The life-like figure recreates the persona of Jimi, dressed in his blue velvet pants and white fringed shirt, with the familiar scarf tied around his hair and another wrapped around his left leg. With his left-handed guitar strapped around his neck, the performer is leaning back from his mic stand in front of two amplifier stacks. The message spoken by this rendering is made clear by the hand of the guitarist raised, giving the "peace" sign to his adoring crowd. The base replicates an authentic section of the wooden stage with metal framing and a cloth awning. The scene is made complete with guitar effects pedals placed on the stage. The standard figure will include a guitar, smaller stage section, one amp stack, mic, mic stand and guitar effects pedals.

"We are thrilled to work with McFarlane to create quality action figures that fans of all ages can enjoy," says Jimi's sister, Janie Hendrix, President and CEO of Experience Hendrix.

The Jimi Hendrix figure will be available at major music and specialty retailers, as well as select toy retailers. The anticipated price is $12 to $15, with the box sets estimated at a $20.

Experience Hendrix is a family-owned company formed by Jimi's dad, James "Al" Hendrix. The company is now overseen by Jimi's sister Janie Hendrix (President and CEO) and cousin Bob Hendrix (Vice President). For more information on Experience Hendrix events and news, visit their Web site at www.jimihendrix.com .

Grammy- and Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the founder of spawn.com, is the creative force behind McFarlane Toys. The international award winning company is one of America's top action figure manufacturers with several successful music lines, including KISS, Ozzy Osbourne, THE BEATLES' Yellow Submarine, METALLICA, Jim Morrison, IRON MAIDEN's "Eddie", Rob Zombie, Janis Joplin, Angus Young and Jerry Garcia, as well as movie licensing tie-ins, including Warner Brothers' "The Matrix" trilogy, "Terminator 3: Rise of the Machines", "Shrek", "X-Files", the company's seminal Movie Maniacs series featuring horror icons from past and present classic films and much more. The company also makes official league- licensed figures for baseball, football, basketball and hockey under its Sports Picks(TM) line, as well as electronic gaming and McFarlane's signature creation, Spawn. Check out www.spawn.com for more information.